I would love to take this scene as a starting point for an opendiscussion withthe world’s customers.
open discussion with the customers of the world. The consumer has changed
and yet, possibly not the advertisers. At agencies we don’t and never will
and will never know as much about our clients’ products and services as our clients do.
our clients’ products and services as much as our clients do, for that is a condition that is our own and must always be
and should always be… of our clients. However, we are obliged to understand more about
we are obliged to understand more about people, about people, about human
people, of the human being and how to connect with them. I prefer
understanding, insights and insights, rather than demographics, data and
demographics, data and market information. Better yet,
however, to have it all and know how to choose what’s relevant, what connects and attracts, to discard
and attracts, and discard the rest when it comes to connecting.

For
this reason and a thousand emotions, at Tribu we focus on Lovemarks. Let’s go to
for emotional connections for a lifetime, even if it is difficult,
even if a promotion is quicker and even though a discount may cause a passing
trigger a passing fling. Let’s bring love back and
let’s admit it openly: the consumer has changed.

PS
Thanks to Cynthia McFarlane for the link!