Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest among several partner agencies in the country.
However, it is important to note that this change comes in response to the expressed concern of Mauricio Garnier, who several months ago sent me his message pointing out, quite rightly, that it was time to move to an identity in line with our time. To Mau, of course, a thousand thanks also for triggering this process that we had been postponing for no reason.
There are many things happening in Costa Rican advertising, with many challenges, shortcomings and obstacles, but all of them are good things. We are heading in the right direction and for this reason, the new identity is a direct reflection.
To Jorge Alvarado, a thousand thanks, our sincere recognition and a round of applause from all of us for this valuable contribution to the country’s advertising.
