To Fabio Fernandes and all his team at f Nazca Saatchi Saatchi, congratulations for this magnificent idea, surprising production that “seems low cost”, daring musicalization and confidence in a powerful proposal. Undoubtedly, this TV Grand Prix at the Wave Festival in Rio de Janeiro is an excellent prelude to Cannes.
It is one more example that not everything is done, as I don’t remember a similar genius. I hope to have data of the animation and some insight soon, because they could not say it in a clearer and more interesting way: smoking kills more.
