I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama.

In the association we are very pleased and celebrate the growth of the creative advertising contest, especially because we want Costa Rica to continue advancing in its accelerated pace towards a powerful creative cluster, winner in our backyard, of course, and even more so in festivals of international importance, such as Fiap, El Ojo, Clios, among others, and of course, Cannes.

To the agencies that have decided to participate from Honduras, Panama and Nicaragua, congratulations and applause, because they understand that we surpass ourselves competing in all kinds of competitions. The better the rivals, the higher the competitive levels that are reached, and for this reason, in our region we warm up our muscles while we train for the big international stages.

In another note I will refer to the countries of the region that did not participate, but particularly Guatemala, since rumors and radio reports insist on a version that deserves attention and some sincere paragraphs.

So, for all it’s worth, the next Volcano will be the one that will have more agencies and more pieces registered in its 7-year history, and for this reason, it will be the most competitive Volcano of all!