With Telas de Protecto and the stories of Salat, we had a great night in Guatemala. In addition, JWT Costa Rica was the agency of the year, and with the Tribu Jades and the one won by Garnier BBDO, we can return to the country very satisfied because we have achieved an excellent role in the Chapinas.
At Tribu we are very happy for the Telas de Protecto campaign, as it has finally received its deserved recognition. As soon as we have more information I will add it in this note, but in the meantime, we are very satisfied for a good role.
In Central America, Guatemala is undoubtedly the country that rivals us the most. The Chapinian agencies look at us with the desire to surpass us and do it in a forceful way, and for that same competitiveness, in the most healthy and at the same time transparent tone, I celebrate the Jades achieved for Costa Rica. Of course, Apex BBDO deserves a special mention for its campaign for U2, which won the only Grand Jade. Although I think it is foolish of the judges to continue to focus on being more harsh than inspiring, and for this reason, I do not agree that they only awarded one.
Now they will have to come to Volcano in February, for it is their turn to come and give us spoonfuls of the same syrup in our own backyard. If they can.
A big hug to our friends at UGAP, congratulations for your Festival and an invitation to see you taking Volcanes to Guatemala.
This is the introductory note to the publication made by LatinSpots:
Antigua. This time, the only Grand Jade of the night went to Apex BBDO for their work: “U2 Vení”, for
for its work: “U2 Vení”, for Radio Femenina in the Media category.
In this category, JWT Central America won a gold medal. In TV, no golden statuettes were
no golden statuettes were awarded. DDB Guatemala won the gold medals for
Radio and Tribu Nazca SS for Graphics. In Special
Special Awards,
