In the left column, and in the Tribu Print section, you will find the latest we have produced for The Osa Campaign. First of all, a big congratulations to all the Creative Connection, which in Tribu exceeds 30 creatives between graphics and concept creatives, copywriters and more, but also to all the planners, who today will be about 15 in the agency. Then all of them supported strongly in production, photography, retouching and so much more.
The creative team at Tribu is led by the duo of Pablo Cháves and Javier Mora, General Creative Directors, as well as Joaquín Brenes as General Art Director. On these pieces in particular, a round of applause for Raúl López and Esteban McLean as well.
In fact, in the last Volcán it was the team that directed the work that allowed Tribu to be proclaimed AGENCY OF THE YEAR in Costa Rica. Take a look at the Jenga series, intimate, mysterious, extraordinarily well produced, sensitive and of high production quality: If you want to see them bigger, in the photo column they are enlarged quite well.
The start of local festivals with Pregonero soon and Volcán in February, has Tribu working hard in all categories. At the same time and in parallel we keep our eyes focused in the distance on Fiap, Ojo, Fiaps and Cannes especially, as we will continue to invest in our dreams and illusions. DDB Costa Rica and JWT have shown us that it is possible, that a gold, a silver or a bronze is possible. Performances such as Ogilvy’s in the Caribbean confirm this, as well as JWT Costa Rica’s in Antigua and Tribu in the Volcano.
There are many agencies participating, meanwhile look at this other wonderful campaign, with particular recognition for this great work to Kenneth Prieto and Fabio Marín:
We are very graphic, and increasingly interactive, and yet we will be pushing in all categories. We anticipate an investment in materials, initiatives and advertising to be 20 to 30% higher than last year, as we would love to repeat Agency of the Year, in the Volcano, as a very good Town Crier.
However, in the lotteries of the materials, the judges, their emphasis and interest, you never know more than anything else that you gave and delivered the best. In Tribu we remain focused to grow, to influence more and more, to grow with elegance and to take a unique territory that we will finish defining. Undoubtedly, as we leave for Helvetica and become the hottest meeting point, integration and new resources will make a spectacular difference.
Insanity is a word that is simply defined. It is doing the same old thing and expecting different results. And since we are neither insane nor static, of course we are throwing ourselves into new ways of doing our thing, that the results will be dramatically different. Convinced that we can make the world a little better through advertising, we have a gigantic responsibility. It is a possibility that we can realize every day.
And to close this note with the new print for Osa, here you have this unique piece, called Mago, where Marvin Rodriguez and Carlos Leon had fun until they achieved a winning, surprising and unforgettable piece:
MAGO. OSA
