Next week I will have the opportunity to start a new cycle of conferences in universities, to present the story of an evolution. After many years of presenting Lovemarks, in the context of our relationship with Saatchi Saatchi, today we will present the reasons that have moved us to Influence, as the axis of our new partnership with DDB.

The first stage will be the Roberto Sasso Sasso Auditorium at UVeritas, in response to the first invitation of the year made by Ronald Sasso, President of that university. A few weeks away from the expected TEDx Pura Vida, I understand that it will also be an opportunity to test equipment and projection options such as online streaming to expand the reach of the presentation.

The central theme of the presentation will focus on the true meaning of Influence, from our point of view at Tribu DDB as well as the world wide web, and most particularly on the various ways to adapt it in everyone’s life. It is enough to have a message, an idea or a concept to have the possibility to exert influence. It can be used to sell as well as to seduce, to build a brand as well as to make a difference in the world around us.

I hope the presentation will prove to be of the most relevant and unforgettable influence for everyone, in a communication proposal that we intend to turn into a fabulous experience. So if you are still in time to set aside some time to join us, next Tuesday we have an appointment at the Uveritas. The illustration of this presentation has the support of LatinSpots, as we decided to use mostly examples in our language.

Among those who attend our talk, we will have the opportunity to invite 20 students to the Pellizco, the series of conferences that we will have the following Saturday, organized by Ascap and on the occasion of the Volcano, at the National Auditorium of the Children’s Museum.