The influence received this week in Tribu was as if injected into the veins and transfused into the hearts of everyone in Tribu. They came, they shared and although they left, the truth is that they stayed with us for many years to come. They left us memories, ideas, a stream of photos and this one that I found very funny, because it leaves me in the center of these two gunmen who did not stop shooting even for an instant.
Juan Carlos Ortiz came to meet live and in full color the agency he chose last year to be DDB. He walked through the door of our building with his sights set on his new piece in the multi-Latin company he has managed to put together at DDB Latina. We met just a year ago, and although in the process he discovered a lot about us through photos, videos, references and so much more, he told us in simple terms: “This is one of those cases where perception was surpassed by reality”.
In turn, Sergio Valente vibrated from the first moment and was quick to say that he felt like he was at DM9, the agency he directs and which has the great little detail of good taste of being the agency of the year in Cannes. But he didn’t stop there and told us that he thought there was a Tribe at DM9 and that he certainly believed that a DM9 lives at Tribe as well. After a while we found ourselves in high voltage tunes, forever connected in a relationship that we will make grow.
Tribu DDB is today a reality that surpasses the highest perceptions and at the same time, it is a company of people that manages to feel like the most creative agency in the world today. However, without the large-scale market or the Lions to confirm it, as much as it sounds like a caress to the corporate ego, I am convinced that there is a lot of truth and that the aforementioned links are no coincidence.
Much will be added, shared and added in the following days regarding the visit of Juan Carlos and Sergio, on the occasion of the new partnership between Tribu and DDB, but I want to say it in plain and simple. The moment we believe it, we are going to sound like a watermelon falling from a fifth floor. We have not arrived anywhere nor are we at any destination, for ours is a voyage on a highly competitive sailboat, which only continues one day at a time.
After several days with many distractions, we are happy to turn to an obsessive focus on our brands, one ODT at a time, so as not to let our priority on the customer that allows us to exist slip for a second.
They left and stayed in Tribu, in our clients, the Latina University and its students, and with great pleasure, in many creatives from all the agencies in the country, because we are no longer what we have, but what we share.
