(23/04/10). El Taier, one of the most creatively recognized agencies in Guatemala joins Tribu DDB, forming El Taier/Tribu DDB (Guatemala) and, thus, consolidating the service structure of DDB Latina in Central America, which already has offices in Costa Rica (Tribu DDB Costa Rica), El Salvador (Tribu DDB El Salvador), Honduras (Tribu DDB Honduras) and Panama (Tribu DDB Panama).
“We are confident that this new alliance will allow us to gain strength in the market and offer both our current and future clients, a strengthened and innovative agency in its proposals,” said Manuel Madrid, President General Manager, to announce this alliance was attended by Juan Carlos Ortiz, the first Latin American (Colombian) to become president of an agency in the United States, when he led Leo Burnett North America. In January 2008, Mr. Ortiz was appointed by DDB Worldwide as president of all Latin operations of DDB, with the project of bringing together the Latin culture, creativity, passion and work of Latinos to cross borders and lead to a single idea: the Latin influence. A year later, Ortiz managed to consolidate DDB’s Latin markets in the world, bringing together Latin America, Hispanic United States and Spain, thus creating DDB Latina. For us the fact of having the presence of Juan Carlos Ortiz to officialize this launch is of utmost importance, as it shows us the importance that the Guatemalan market has for Tribu DDB, die; emphasized Manuel Madrid.Tribu DDB agencies become part of the great DDB Latina, with presence in 22 countries and more than 30 offices in Latin America, the United States and Spain.
