Ideas to Succeed

Corporate Communication, Independent. Apr 20, 2010.

-Sergio Valente, president and director of DM9DDB Brsil, is at the helm of the agency with the most Golden Lions in the region. Valente has 79 awards from the prestigious Cannes Film Festival.

“Success is not a moment of glory, success is a goal to be conquered every day”. With this thought, Sergio Valente has managed to become the most creative man in the world.
Valente was in Costa Rica these last two days to give a series of talks to students, professionals from all areas and owners of advertising agencies. With them, he shared his experiences and his vision of the business world.
For Valente, those who wish to sell a product or service must “generate ideas that build values”. As the expert says, “if 20 years ago quality was the monopoly of a few companies, today all companies are capable of generating high quality products. Therefore, only those that manage to differentiate themselves and generate real value in their brands will be able to compete and succeed”.
On the road to success, Valente stresses the importance of taking risks and working in teams: “No single genius can be more valuable than a team of people. Two definitely think better than one and three think better than two. Hence the value of teamwork and taking a little risk to move forward”.
That is precisely what Tribu Costa Rica did, who decided to go forward and joined forces with DDB, the global network with more Golden Lion awards to its credit. This merger will allow Costa Rica to become a creative center with a regional orientation, from where innovative proposals will emerge to develop value in the products and services consumed by Central Americans and even beyond our borders.
Together with Valente, Juan Carlos Ortiz, President of DDB Latina, visited our country and both presented their points of view on the subject of creativity in advertising and marketing.
IDEAS FOR SUCCESS
Among the key factors for the success of a brand, business or person, Valente highlights:
-Taking risks
-Working as a team
Motivating the team and ensuring their physical, economic and emotional well-being.
-Listening to customers and the market to understand their real needs.
-Recognize the value of competition: “Competition forces us to be better”.
-Create ideas and value, not brands or advertisements.
-Give people reasons to believe in us or our product and to want to be like us or our products.
Focus on day-to-day success and continually improve.