A few days ago I had the opportunity to see our 9 young people up close in Cannes, and I can’t express enough the emotion that living with them has left me, even if it was just for a few moments. Their excitement, energy, focus, talent and joy have infected me and made me more committed to continue supporting the Young Lions and Cannes to the best of my ability. It has been an influence to take them and then influence to see them connect to the great world of creativity.
Competing this year were Federico Nieto, Héctor Acuña, Ernesto Campabadal, Federico Rodríguez, Josué Alvarado and Jonathan Ramírez. Mariana Morera, Marcella Artavia and Marinella Mazzalli attended the Roger Hatchuel Academy. A group of Ticos and Ticas who brought to the country the experience of the maximum creative festival of communication and advertising in the world, to remain focused on raising our level, our ideas and our creativity.
I really enjoyed the time with them, although some of them left me with the pending of having been able to spend more time with them. Meeting Ernesto, Jonathan and Federico Rodriguez has been a real discovery, just as I could not have enjoyed more with my wife the time we had with Mariana, Marcella and Marianella. The young Costa Rican lions in Cannes left us influenced by their excitement and energy, as well as excited about what we expect from all of them.
I hope they will help us a lot in ASCAP when we are knocking on doors again to the companies in the country to get the necessary sponsorships to bring more young people next year. La Nación was crucial for this year, as it was the key sponsor, as well as the essential contributions of jotabequ, Leo Burnett, McCann-Erickson, Publimark and Tribu DDB, as well as the last minute and much appreciated support from Teletica.
For next year, we hope to count on the influence of these nine young people who attended Cannes, to bring many more, to share all that we have learned and to make sure that the excitement of innovative and winning creativity reaches many more.
Thanks guys! Happy to have met more of you.
