It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions.
With 58 entries for the country, the participating agencies will try to repeat finalists and Lions in the most important creative festival in the world. The final entries report the following agencies and number of entries:
JWT Costa Rica with 12. / Ogilvy Costa Rica, 9. / jotabeqú, 8. / Publimark with 8. / Tribu DDB, 6. / Father, 5. / Garnier BBDO, 4. / House Rapp with 4. / and finally Comunicación Corporativa Ketchum with 2.
Will there be more Lions for Costa Rica? In 2008 the country brought 4 in Christian Caldwell’s suitcase. In 2009 there were 3, two for DDB and 1 for JWT, and in 2010 it was a silver one for jotabeqú. In the trend line, for 2011 we will get zero metals, but clearly the Costa Rican agency market has manifested itself with the record number of entries. Let’s go for more Lions!
We at Tribu DDB will try the impossible: to win in graphics. We tried our luck two years ago with Aceite Salat and we didn’t even make it to the final. Last year we put Seis Mil Colores de Protecto on the short list and now we are going with VideoCentro and Protecto again. The possibilities in print are smaller, however, we have the idea of being the first Costa Rican agency to win in ATL (above the line), if there is still such a thing as above the lines.
In the meantime the great festival arrives again, I am happy to see the first public relations agency participating: Corporate Communications. Awards in this category have been won before for entries made by advertising agencies. However, the opening of Ascap has brought new players to the competition and the company led by Carmen Fallas and Edgar Mata has entered the festival as well.
The agencies that may get to repeat are clearly JWT and jotabeqú, while we will try for the first time a Lion all the others. For the moment, from the moment the registrations have been made, the possibilities are open to all participants.
From A Fuego Lento, as we continue today the second day of DDB Latina’s annual meeting in Miami, I send to all the Costa Rican agencies, without exception, my sincere wishes for many successes in the upcoming Cannes Festival. For those going to France, let’s pack tricolor flags, because the country and the creative community deserve many more awards.
We win more if we all win.
