A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the finalists in such a competitive category. In fact, none of the Lions won by Costa Rican agencies have been in ATL.
However, I have learned that in order to score goals, you have to shoot at the goal. And at Tribu DDB the Creative Connection is trying it again and twice in 2011. I hope you find in this campaign a strong candidate to become a finalist. The illustrations are by Marte Estudio and the creativity by Tribu DDB.
