For years we have been looking for a Lion at Cannes, however, in 2011 we have one guaranteed. Our entries were made in Print, Media and Public Relations for a total of 9 shots at the frame that we hope to see first in short-list and then with some metal. In other years we have been denied the statuette and so we decided to go for a safe Lion.
That’s right, and although the judging of our entries for the big festival is still a few days away, this year we are as confident as ever that we will be able to win a Lion.
This year we have the certainty of a very dear Lion in Cannes. It is none other than our young creative, Carlos León, who will be at the Festival, also participating in the Roger Hatchuel Academy. We will have a Lion in Cannes! 😉
Carlos will be the fifth Costa Rican under the age of 23 to participate in the Roger Hatchuel Academy. First Gregorio Urbina, then Mariana Morera, Marcela Artavia and Marinella Mazzali. Now it is the turn of Carlos Leon who is already packing his bags for the route San Jose – London – Nice, and forty-five minutes later in Cannes. This has been the destination in past years for many at Tribu DDB, where Pablo Cháves, Javier Mora, Joaquín Brenes, Paula Guevara and Gabriel Alfaro among others have also arrived. It has been a pilgrimage to the creative mecca that began 6 years ago and continues.
At Tribu DDB we are delighted to see this young talent go to the south of France and experience this great opportunity. We will also be accompanied by Manuel Chacon, our brand new Creative Director, who will also be practicing French and tasting the Croq Madame for breakfast. Javier Mora and Pablo Cháves have already given them all the coaching and what we will bring will be to share. This year we are bringing 3 from Tribu, in addition to the 6 Young Lions winners in print, film and cyber, Alberto Quirós from jotabeqú and Carmen Fallas from Comunicación Corporativa. We will accompany 60 Costa Rican entries in Cannes, hopefully to bring us more satisfactions at the end of the month.
Raising the country’s creative level, improving competitiveness and stimulating creative talent is a real pleasure. And even more so when you have a guaranteed Lion at Cannes. Well done Carlos!
Cheers!
