Today we enjoyed the most exciting recognition for the creativity of a dream team in a company like few others: Tribu DDB has 5 finalists in the Press category at the Cannes Lions Festival.
These two images are worth gold, no matter what happens on Wednesday at the awards ceremony for Bronze, Silver and Gold Lions.
With a very special thanks to Grupo Kativo, for the second consecutive year a finalist client in Cannes with Tribu DDB, we celebrate this spectacular recognition, as we all know that the hardest thing is to get into the shortlist. We also welcome VideoCentro Santa Ana, who has allowed us to work strategically and boldly for their brand.
I can’t forget to congratulate jotabeqú for his 3 finalists as well, for his client Gold Gym, as well as Ogilvy Costa Rica who achieved 3 more finalists for Costa Rica with Scrabble. Also, congratulations to House Rapp who has 1 finalist in PR for their Crucitas campaign.
To everyone at Tribu DDB I send a huge, strong, effusive and happy hug, because we have worked very hard to take our company in a winning direction. Our clients and their brands win, and as a consequence we all win afterwards. However, for clients to win, our talent needs encouragement, space and stages to realize their dreams. It is a virtuous circle of great and wonderful possibilities.
Success is not in the awards, but in the work that is done every day. The Lion at Cannes, like the Volcano or the Town Crier, the Jade or the Eye, does not define success, but it does recognize it. This is something that many have not understood, and this is why I take this opportunity to remind you: success is not a destination, but a journey.
