When Arne Jacobsen designed the Huevo sofa in 1958, he must have anticipated that he had created a classic that would be admired around the world and for generations. I suppose he must have suspected it too, when in that year and in the same Denmark, he added his Artichoke lamp to the recipe of integrated, practical and happy design. How good they look for fifty-year-olds!

In the vision of competitiveness and the creation of clusters or conglomerates of self-improvement and development, the elegant Danish story in simple design indicates an idea on which I could elaborate profusely: nothing good happens in isolation. Mutual stimuli and competitive environment bring about conditions conducive to innovation, ideas and creativity.

Here between the Egg and the Artichoke, I have the impression that something like this is happening in Costa Rica with creative advertising, that which provokes conversations, generates comments, is shared by people and is recognized by juries around the world. My father often said: “time is truth”, and I believe that over the years our brand will remain solid as one that made its contribution and a difference.

At Tribu we couldn’t be more on fire. We know that the campaign of El Verdugo and the Paganini family has already gone down in history as a milestone in advertising in the region. We are also clear that years after the classics for Johnny’s, Cofal and Sal Andrews among many others, the campaign that won the first Lion in Cannes for Central America in Print(Videocentro) will always be a reference. They are our Eggs and Artichokes until today, while we continue to prepare more, driven by the hunger that does not go away, by dreams and illusions, by technology and what we love to win.

Of our competitors, Nelka is in history, in her own way and with all her teachings, just as La Paz and La Romería have also achieved with Gold, Silver and Bronze Lions, along with dozens of finalists in Cannes. Many international awards are also added as a contribution of this growing creative cluster, driven by a passionate group of agencies and creatives determined to leave a good mark on their journey.

If your agency is JWT, jotabeqú/Grey or Tribu DDB, you are with a Lions winner. If not, I hope your Egg or Artichoke will join you very soon. As the newest members of this select club of Costa Rican advertising agencies, we at Tribu are proud, grateful and committed to continue adding more. As in the case of Jacobsen and Henningsen, propitiating mutually stimulated designs and ideas on steroids from ASCAP, universities, schools and companies like La Nación.

We’re only as good as the last thing we did. The best is yet to come.