All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A few days away from the most impressive record achieved in recent times, Usain Bolt is inspiration to the veins to convince us still in doubt that nothing is impossible. At only 23 years old, in case you hadn’t seen his race [...]
Zunga sent a tweet with this commercial and in case you haven’t enjoyed it, here it is. Indeed, you see it and you get to convince yourself that you can beat Bolt if you want to!
From Del Campo Nazca Saatchi Saatchi we are used to one idea better than the other, from one Lion to another, from one surprise to another, and with this beautiful campaign for Cadbury’s they achieve the right twist to turn the hidden [...]
I’ve been a fan of Lynette Chiang since she came to Costa Rica many years ago and was Creative Director of our agency. After her time at Tribu Saatchi Saatchi, she moved to Eugene, Oregon and started her work with Bike Friday, [...]
Make sure to save the night of Thursday, November 26th in your agenda, as it will be a gala evening at the National Theater of Costa Rica for creatives, advertising clients, media and everyone in the advertising world. ASCAP will present the [...]
El próximo domingo 16 de agosto podrás vivir la experiencia de North Point en vivo y en línea hasta la pantalla de tu computadora. No te perdás ésta nueva, fresca y emocionante forma de conectar con Dios, porque el mensaje de [...]
The country would be different if instead of a parliament we had an ombudsman(I heard this from Otto Peraza a few years ago). If we were given two ears that listen and a mouth that speaks, wouldn’t that be a clear and [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
For years I thought I would die young. A few days ago I became aware of the fact that once again I have been wrong. However, as a Nike commercial from years ago says, I may have gray hair and wrinkles but [...]
Year after year and for many years, Del Campo Saatchi Saatchi has surprised us with their ideas, and when it seemed that they could not beat the last one, they come up with an even better one. With “Almost Identical” they already [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. Encapsulated in this [...]
There is a lot of talk, conversation and advice on how to win a Lion at Cannes. No wonder, because there is more chance of being struck by lightning than winning a Grand Prix. It’s that difficult! From a company’s perspective, there [...]
