I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Just hours away from witnessing Federer achieve what no one has ever done before in tennis history, Lance Armstrong is starting a new tour in France at the age of 37 and ready to continue his extraordinary sporting career. Today morning, after [...]
A few days ago I went from the sublime to the ridiculous in a half marathon and from the first kilometer, when I thought it would be a wonderful experience and ended up being the opposite. In the end of course, the [...]
Today I remembered a campaign to some friends on Facebook who invited me to share this old commercial. Life messes you up, without a doubt, and if there are any doubts, ask Zelaya. It is a video that summarizes a situation that [...]
In an unprecedented decision at Cannes, the jury headed by David Droga awarded the Grand Prix for Integrated and Titanium to the Obama Campaign that carried him to the presidency. A hotly contested decision, yet clearly one that recognizes the scale of [...]
Are you still looking for your perfect match? This message comes all the way from Singapore and reminds us that it’s often the little imperfections that make all the difference in the world. More info? Look it up at thinkfamily.
If we want to understand the world, it is imperative to understand the differences. And although this video proposes a logo at the end of a Brazilian newspaper, the important thing in the message is what I suggest to rescue, because equally, [...]
Costa Rica will have two pairs of young talents competing in Cannes next June, as a result of the sum of resources provided by ASCAP, La Nación and Teletica, as well as Grafos, Publimark, Leo Burnett and Tribu, while we are awaiting [...]
With dams in Costa Rica, the question could be repeated and posed only 3 years from now, as we do not see feasible options for a functioning and effective capital city. However, the 8-decade visualization exercise was done in Honda, and the [...]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
Even with the crisis deep in the minds of the most pessimistic, this data reflects much of the world we are still living in today. If there are those who really think that the recession implies a kind of time-out, perhaps it [...]
. When advertising is placed on the edge of the precipice of decisions, it is easy to choose to cut it. In this series of slides we find an attractive, interesting, timely and highly debatable presentation, as evidenced by the comments below. [...]
In Costa Rica we are just a few days away from starting the competition to hunt for the best and most daring young talents in the country to represent us and win at Cannes, both in Film and Print. In the meantime, [...]
