All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It will be up to us to precisely identify all the factors that have contributed to the emergence of Costa Rican creativity, as we must protect and strengthen them while we continue to learn. In fact, only 18 months ago we were [...]
With sincere congratulations to DDB Costa Rica and its creative team, led by Manuel Travisany, I include the case with which they deservedly won a Golden Lion at Cannes. The results speak for themselves and for all their worth, from the first [...]
“The Best Job in the World” rompió récords en Cannes con tres Grand Prix en Media, Cyber y Direct, y la semana aún no termina. Así presentaron su inscripción en la cyber: To raise awareness of Queensland’s Islands of the Great Barrier [...]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is [...]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
“I don’t want to be a product of my environment. I want my environment to be a product of me”, is the phrase with which Jack Nicholson begins “The Departed”, Oscar for best film in 2006. What do you think? Here are [...]
With an open heart and with all our emotions connected to the inspiring example of Andrea Leñero, I celebrate the opportunity to share with you this message from the BAC and the life of this wonderful girl. For all of us at [...]
Thanks to Edgar Mora for sending me the link!
We have started a national campaign to save the species that become extinct every day in the Osa, for the trees that we do not want to cut down, for the 2.5% of the biodiversity that is concentrated in our most important [...]
El Financiero published this interview, conducted by Daniela Correa, in June of last year. It was published for the second time in the 2006 compilation that circulated a few weeks ago. The complete interview here: https://www.elfinancierocr.com/negocios/jorge-oller/HOWKVPN5QVAEHL3SL7XJJQFNGY/story/
The creative workshop or the free-lance, as we want to call him, has certain risk conditions for the advertiser who hires him, which I will mention below. The creative freelancer, on the other hand, in all his legitimacy and talent, must be [...]