I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact [...]
With Gold, Silver and Bronze for DDB in the first two and JWT in the third, Costa Rica accumulated a total of seven Lions in just one year between the 2008 and 2009 Cannes festivals. During the conversations of the last hours [...]
With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion. If last year [...]
The first Costa Rican duo to compete at Cannes this week in the Young Lions Competition took home a spectacular Silver medal, after the pair from Portugal who won Gold. Maia Livov from Tribu and Jennifer Caldwell from Leo Burnett have achieved [...]
First he changed the world with Microsoft, and now he’s trying again from his foundation and with a new way of understanding our presence in it. Bill Gates is even funny in this conversation. For the richest man in the world, my [...]
Elizabeth Gilbert presents at TED her vision of the creative genius in you, what we expect from artists and geniuses, as well as her ideas for awakening that genius in everyone. As has been written about this talk before, it is really [...]
A few months ago we started an exciting project, and we have called it the Openhouse. It’s not a church, of course, it’s not a Bible study group or anything like what we know, it’s simply a new experience to connect with [...]
The Costa Rican Association of Advertising Agencies approved yesterday in an Extraordinary General Assembly, its opening to commercial communication companies, among others, public relations agencies, media centers, interactive agencies, btl and promotions. When ASCAP was founded 50 years ago, it brought together [...]
Manuel Gavilán Sánchez, that same don Manolo who always greeted us with energy and affection, who always asked me about my parents and entrusted me to bring them a greeting, the one who was a pillar in the advertising of our country [...]
“Our body naturally produces a hormone responsible for increasing joy and eliminating pain. for increasing joy and eliminating pain, this hormone is called endorphin. name of endorphin. Many times we have found ourselves enjoying a feeling of joy, happiness, and the desire [...]
