2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
It is easy to cut advertising, mainly because it is an expense that is not committed and has not been incurred in advance. Likewise, cutting advertising spending is a solution with immediate results and no visible effects in the short term, since [...]
Watching Quién Quiere Ser Millonario is a great experience if you join the Twitters of the country at https://www.monstruolocura.com/qqsm. Today was no exception and for this reason I share it with you. Here I leave you with a small fraction of the [...]
Costa Rica will have two pairs of young talents competing in Cannes next June, as a result of the sum of resources provided by ASCAP, La Nación and Teletica, as well as Grafos, Publimark, Leo Burnett and Tribu, while we are awaiting [...]
With dams in Costa Rica, the question could be repeated and posed only 3 years from now, as we do not see feasible options for a functioning and effective capital city. However, the 8-decade visualization exercise was done in Honda, and the [...]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
Even with the crisis deep in the minds of the most pessimistic, this data reflects much of the world we are still living in today. If there are those who really think that the recession implies a kind of time-out, perhaps it [...]
With sincere congratulations to DDB Costa Rica and its creative team, led by Manuel Travisany, I include the case with which they deservedly won a Golden Lion at Cannes. The results speak for themselves and for all their worth, from the first [...]
“The Best Job in the World” rompió récords en Cannes con tres Grand Prix en Media, Cyber y Direct, y la semana aún no termina. Así presentaron su inscripción en la cyber: To raise awareness of Queensland’s Islands of the Great Barrier [...]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is [...]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
