I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
With dams in Costa Rica, the question could be repeated and posed only 3 years from now, as we do not see feasible options for a functioning and effective capital city. However, the 8-decade visualization exercise was done in Honda, and the [...]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
Even with the crisis deep in the minds of the most pessimistic, this data reflects much of the world we are still living in today. If there are those who really think that the recession implies a kind of time-out, perhaps it [...]
. When advertising is placed on the edge of the precipice of decisions, it is easy to choose to cut it. In this series of slides we find an attractive, interesting, timely and highly debatable presentation, as evidenced by the comments below. [...]
In Costa Rica we are just a few days away from starting the competition to hunt for the best and most daring young talents in the country to represent us and win at Cannes, both in Film and Print. In the meantime, [...]
Last weekend I got the YouTube link with the new case prepared by JWT Costa Rica, under the direction of Christian Caldwell and his team. Clearly, they are once again betting on a case to compete and win in Cannes, now [...]
Today’s La Nación is a demonstration of personality that deserves a standing ovation, shouts with loud bravos and applause, because on the front page it highlights the special supplement of the Young Lions Young Lions 2008 special supplement, and then justifies its [...]
Originally published in February 2007, this article and its paragraphs are still fully valid, because in competition, individual ambition serves the common good, as Adam Smith put it. In other words, he meant that the best results come from everyone in a [...]
A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going [...]
“I’m addicted to collecting steps before dawn. To seeing places I never knew existed. Running to the moon and back. Being a rabbit to the neighborhood dogs. Obey the voice in my head. To let the music take me when I can’t [...]
Me too. We all want to be recognized. I am no exception. Neither are you. And for this reason, perhaps, I’m already thinking of turning up the volume on everything in me. Today, because it’s a Wednesday like any other, instead of [...]
To Fabio Fernandes and all his team at f Nazca Saatchi Saatchi, congratulations for this magnificent idea, surprising production that “seems low cost”, daring musicalization and confidence in a powerful proposal. Undoubtedly, this TV Grand Prix at the Wave Festival in Rio [...]
