All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A few months ago we started an exciting project, and we have called it the Openhouse. It’s not a church, of course, it’s not a Bible study group or anything like what we know, it’s simply a new experience to connect with [...]
The Costa Rican Association of Advertising Agencies approved yesterday in an Extraordinary General Assembly, its opening to commercial communication companies, among others, public relations agencies, media centers, interactive agencies, btl and promotions. When ASCAP was founded 50 years ago, it brought together [...]
Manuel Gavilán Sánchez, that same don Manolo who always greeted us with energy and affection, who always asked me about my parents and entrusted me to bring them a greeting, the one who was a pillar in the advertising of our country [...]
“Our body naturally produces a hormone responsible for increasing joy and eliminating pain. for increasing joy and eliminating pain, this hormone is called endorphin. name of endorphin. Many times we have found ourselves enjoying a feeling of joy, happiness, and the desire [...]
London, 29th January 2009 – Entrant companies can now submit work to compete at the 56th Cannes Lions International Advertising Festival in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Design, Titanium, Integrated and the new PR Lions category. [...]
It’s in ourselves!
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
