I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The message in this video is incomplete. It is not only to keep advertising and continue to invest, but to do so in a creative, outstanding, engaging, winning way. The video, of course, is eloquent and powerful in reminding us that it’s [...]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
We took on the idea as our own in 2001, when in Auckland, New Zealand, Kevin Roberts shared his idea with us. In April 2003, we presented it publicly in an unforgettable presentation at the gray building site of the top floor [...]
With the best Tribe in its almost 20 years of existence, last night the Volcán lent us its stage to receive 14 Volcanes, including the Golden Volcán for Graphics, the Volcán for Best Film and Television Commercial, the Golden Volcán for Best [...]
With great expectation and excitement, as well as admiration and respect for the work of the entire ASCAP team, today is the night of Volcán in Costa Rica, the most anticipated creative advertising contest of the year. Without further ado, before knowing [...]
Today is a holiday in Costa Rica and because of this, we are not working. As a consequence, in this blog… neither am I.
A few days ago a simple question was asked: who in the world is Jorge Oller? And of course, the answer is not easy. Compared to Nelson Mandela, no one; compared to George W. Bush, better. However, I ask: and why compared [...]
Richard St. John compiles in this 3 minutes and 40 seconds video, the result of seven years of research among successful TEDsters to learn how to succeed in life. Don’t miss it.
How many more examples do we need to understand it? In this blog alone it would be hard to count the examples of music as the main emotional connector. Del Campo’s Summer Theme, Nike’s I feel pretty and Suda el Jamón, the [...]
