All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
We took on the idea as our own in 2001, when in Auckland, New Zealand, Kevin Roberts shared his idea with us. In April 2003, we presented it publicly in an unforgettable presentation at the gray building site of the top floor [...]
With the best Tribe in its almost 20 years of existence, last night the Volcán lent us its stage to receive 14 Volcanes, including the Golden Volcán for Graphics, the Volcán for Best Film and Television Commercial, the Golden Volcán for Best [...]
With great expectation and excitement, as well as admiration and respect for the work of the entire ASCAP team, today is the night of Volcán in Costa Rica, the most anticipated creative advertising contest of the year. Without further ado, before knowing [...]
Meet Diego Garcia, new General Manager at Tribu, who has arrived making his mark from day one, thinking with his heart and acting focused on establishing a long-term relationship with everyone in the company, with our customers, media, suppliers and friends. Let [...]
This is how Bill Clinton describes the world we live in, in his acceptance speech for the 2007 TED Prize, and adds that it is up to us civilians to propose and actually change the conditions we live in today in order [...]
One of the most important authors of recent times is undoubtedly Malcolm Gladwell. I recommend and celebrate him, as he brings powerful ideas to a world in permanent change at speeds never seen before. His ideas have strongly influenced the theory proposed [...]
Paula Guevara and Carlos Jimenez will be in Cannes for the next Festival, which starts on June 17, and will participate in the Young Creatives Film Competition, which awards the winning duo from 20 of the same number of countries. This competition, [...]
The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a [...]
Don’t miss this 17-minute presentation by Al Gore at TED. The truth is inconvenient, heavy and uncomfortable. It is imperative that every human being take concrete action: balance their emissions and become “carbon neutral”.
