All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
We took on the idea as our own in 2001, when in Auckland, New Zealand, Kevin Roberts shared his idea with us. In April 2003, we presented it publicly in an unforgettable presentation at the gray building site of the top floor [...]
With the best Tribe in its almost 20 years of existence, last night the Volcán lent us its stage to receive 14 Volcanes, including the Golden Volcán for Graphics, the Volcán for Best Film and Television Commercial, the Golden Volcán for Best [...]
With great expectation and excitement, as well as admiration and respect for the work of the entire ASCAP team, today is the night of Volcán in Costa Rica, the most anticipated creative advertising contest of the year. Without further ado, before knowing [...]
The final phase of the most important advertising festival in Latin America kicked off today, Monday, at the Buenos Aires Hilton. The conferences kicked off with a series of presentations that will echo for a long time. The organization is impeccable, the [...]
A few years ago I attended a week-long workshop in Tennessee, where about 50 of us isolated ourselves from everything that anesthetizes us and takes us away from our emotions. The experience marked me with a turning point that still has an [...]
I am surprised. In October alone, this blog received 5,739 page views from 690 different servers. The most read article in the month has been the one titled “Truchil, a new and …” with more than 800 visitors, second “It is preferable [...]
Not a single Tribu piece entered the Pregonero, due to a collective decision made inside our agency. We decided that we would not participate this year, simply because we were not ready with the festival creative material that is needed, because we [...]
