I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
In the photo, Phil Thomas, CEO of Cannes welcomes representatives from more than 50 countries to the show. This Monday, the annual meeting of Cannes representatives began early in London, and because of this, I took flights again and came to participate [...]
After 10 years without winning a Pregonero, Tribu Saatchi Saatchi won two and a sum of cards with Honorable Mentions and Special Honorable Mentions that allowed us to leave the Herradura very satisfied and grateful. Personally, I already felt that the Pregonero [...]
Not at all! The next Pregonero is not just another one, as it comes at a crucial stage of Costa Rica’s advertising creativity. Let’s take a look at some factors. Never before has a Pregonero taken place in a country with four [...]
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
For centuries we have wanted to avoid the unionism proposed by Guatemala, Honduras and El Salvador. We have been won over by the egocentric nationalism of the isolated and boastful Tico in the cool breeze of his Central Valley. For a lifetime [...]
When in December we talked about reaching 20,000 in a year, I never imagined it possible to pass 100,000 in October, obviously. This is very entertaining and different, both as a contact experience and as a personal exploration. From every point of [...]
Possibly nothing is more difficult than achieving a culture and protecting it over time. We are in continuous evolution and reinvention, however, there are values and conditions that we wish to turn into commitments, to renew, to strengthen, to retake. This video [...]
We are going back to Costa Rica with an invitation: Get on board, we have a lot to win and enjoy in this great creative game in Cannes. So get on board, get on board, get on board…! illustrated with a commercial [...]
A few hours ago we started the meeting of representatives, and since the first presentation we have begun to take note and learn from what is being done in the world to promote the festival, and as a consequence, advertising creativity. At [...]
