All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
After 10 years without winning a Pregonero, Tribu Saatchi Saatchi won two and a sum of cards with Honorable Mentions and Special Honorable Mentions that allowed us to leave the Herradura very satisfied and grateful. Personally, I already felt that the Pregonero [...]
Not at all! The next Pregonero is not just another one, as it comes at a crucial stage of Costa Rica’s advertising creativity. Let’s take a look at some factors. Never before has a Pregonero taken place in a country with four [...]
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
The creative advertising world is more than served with the existing festivals. With a revitalized Clio, a sustained Ojo and Fiap, a consolidated San Sebastian, the NY Festivals, London, Dubai, the Drum, etc., etc., etc., etc. and countless local or semi-regional festivals, [...]
Christian Fuentes and Noé Arias in Cyber, Mariana Morera and José Pablo Bolaños in Graphics, Paola Fatjó and Rebeca Barzuna in Clients, are the duos chosen to go to Cannes and compete in the Young Lions. We expect a lot from their [...]
Some studies have shown that products found by people on Pinterest are more likely to be purchased than on other social networks. Why is that? I find Pinterest fascinating, it invites me to explore much more than Facebook and has brought me [...]
Last year we had 61 entries in Cannes from 9 different agencies. In 2012, will we reach 100? The deadline has been extended and there is still some time left to enter the top creative competition on the planet. In Costa Rica [...]
Eiza has released her new solo with a tremendous video that I am fascinated to share with you, I love it! and I have no doubt that you too will be hooked by her music, her talent and her energy. When we [...]
It’s worth taking some time on YouTube to enjoy the best in Latin American Film. Here I upload “Padres en slip” by Del Campo. Of all the winners, although some pieces have already played, most of them have their GPS pointed towards [...]
In the midst of an impeccable organization, typical of the most correct hosts, the Wave Festival has left me with a positive balance. This year there were about 1,800 entries, an amount that is not surprising if you compare it to Antigua. [...]
