I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I have just returned from the closing party of the Antigua Festival, with a mixture of emotions that although I find positive in the final balance, they originate in satisfactions and also frustrations. First and foremost, Costa Rica’s role was visible, clear, [...]
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it [...]
Today began the Antigua Festival in Guatemala, organized by UGAP. With almost a thousand pieces participating from agencies all over Central America, the organization and enthusiasm in this city is simply contagious. After our meeting yesterday of FECAP, the Central American Federation [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
Billy Collins, former US Poet Laureate and one of America’s best-selling poets, reads his poem “The Best Cigarette” with animation by David Vaio of FAD. Noted for their intelligent humor, accessibility and observations on daily life, Collins’ popular poems come alive further [...]
About 3 months ago today I ran my third marathon, among other things, because I like being a long distance runner. One step at a time, a steady pace, good management of your resources, careful planning, ability to overcome frustration and pain, [...]
Many are those who give up the possibility of winning Lions on TV for lack of money. This resignation, of course, is a surrender without a fight, an abandonment without an attempt, since all you need is a great idea. This is [...]
Widely recognized for being an extraordinary motivator of audiences eager to exploit their potential, Robbins defines himself more as the “why guy” and the one who asks you: what is your motivation for your actions? From TED to this blog, for those [...]
