2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with [...]
In the month of June, A Fuego Lento reached 261,514 page views.
The largest advertiser in the world, Procter Gamble, decided to bet on creativity in advertising for their brands and became one of the most awarded companies in major advertising festivals. They decided to emotionally connect their brands with the people who prefer [...]
With all the 2008 winners on the CANNES LIONS website, and with all the activities concluded, today is the first day of the advertising year in the world, as the road to Cannes 2009 has begun. In Costa Rica, the recent festival [...]
At Tribu we made the decision to become a PPO, a Peak Performance Organization, and focus on effectiveness, in the consolidation of a team determined to grow in all areas, in an integrated and synergic way. For this reason, we hired Franklin [...]
They don’t play by the rules and have no respect for the status quo. They change things and push the human race forward. Because those people who are crazy enough to think they can change the world, are the ones who actually [...]
(Originally this was just a simple reply to Jorge’s comment on Clandestina, but after finishing it I decided to post it as a topic, see why) With your permission tocayo….. Thank you very much for your comments, good wishes and the time [...]
Today is a holiday in Costa Rica and because of this, we are not working. As a consequence, in this blog… neither am I.
