All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Saatchi Saatchi annually presents the New Director’s Showcase, usually sold out at the Grand Auditorium and replicated in closed circuit at the Debussy Auditorium. And this year was no exception to the success of this particular form of the network to define [...]
A thousand thanks to Dirk Stammes for the invitation to this tremendous annual Leo Burnett party in Cannes. Last night we were there, I made a few clicks, we toasted to your health and decided to share some pictures with you… so [...]
Our friends at Del Campo Nazca Saatchi Saatchi have several finalists in Film, so we wish them all the best tomorrow at the awards. My biggest bet is on their Big Brother for Ariel, although the corners also sound strong. [...]
With a smile, even the worst news. These are one of the finalists from Saatchi Saatchi NY, for Procter Gamble and its Crest brand, with excellent chances to win statuettes. Also with Buckley’s, a syrup that seems to have a dreadful [...]
A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies. From a room in my parents’ house [...]
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history. The competition and global gathering that takes [...]
There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by such a singular response, it didn’t take [...]
Young creatives from all over the country will be competing for a place at the next Cannes Lions International Festival of Creativity. Organized by Comunidad and sponsored by the agencies Publimark, jotabeqú, Garnier BBDO and Tribu DDB, FCB/Crea and Darwin, the national [...]
