All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
With clear chances of becoming the Grand Prix of the Festival, HBO’s inspiring and impressive Voyeur case won the PROMO Grand Prix and is shaping up to be a stellar player for the rest of the week. Of hair-raising complexity, the storytelling [...]
COSTA RICA HAS WON ITS FIRST GOLDEN LION!
The one that costs the most is the first one. That is what they say about the first million, the first homerun, the first divorce and so much more. Then the others are easier, they come and multiply, as has happened in [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
