I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
In his presentation, JJ Abrams, writer, director and producer of Lost and Alias, among others, tells us his story and reveals his fascination with mystery, even assuring us that it is the most powerful ingredient to captivate, seduce, attract and hook us. [...]
What you hear and what you say, what you read and what you write, what you see or what you show, all affect the water crystals that compose us. In his research, Dr. Emote, a prominent Japanese, brings us a truth [...]
BY CARLA RAMIREZ.
I came across this description on Wikipedia: “Usually, in each blog article, readers can write their comments and the author can respond to them. comments and the author responds to them, so that it is possible to establish a dialogue. a dialogue [...]
Scary scary scary scary. As much in life, the music of this song provokes in me a different emotion from the one generated by its lyrics. Fear is the house where no one goes, it is the lever that turns off life, [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
