2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
The Nelka case included in this video provides ample and sufficient documentation to generate a rich discussion, which I propose we carry out in a constructive, positive tone, of contribution and growth, and for which we will also have to learn and [...]
Last week I received mails and comments that all added up to recognize that a new ball was being created in our court, around the legitimacy and existence of Nelka, both as an advertising company as well as a client of JWT. [...]
Today’s La Nación is a demonstration of personality that deserves a standing ovation, shouts with loud bravos and applause, because on the front page it highlights the special supplement of the Young Lions Young Lions 2008 special supplement, and then justifies its [...]
Originally published in February 2007, this article and its paragraphs are still fully valid, because in competition, individual ambition serves the common good, as Adam Smith put it. In other words, he meant that the best results come from everyone in a [...]
A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going [...]
“I’m addicted to collecting steps before dawn. To seeing places I never knew existed. Running to the moon and back. Being a rabbit to the neighborhood dogs. Obey the voice in my head. To let the music take me when I can’t [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
