. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
The Young Lions shot up blog visits to a record high for any month in the past. Today, May 1st, Happy Labor Day to all.
Below you will find the winning pieces of the 8 finalists in the Young Lions sponsored by La Nación and organized by ASCAP, official representative of the Cannes Lions International Festival. Daniel Arroyo Guevara / Jorge Delgado Jiménez Humberto Ling Romaguera / [...]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
