All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There are irresistible experiences that not only make you want to repeat them, but also make thousands of people line up to experience them. From stores to restaurants, from churches to amusement parks. No matter the business, a well-designed experience becomes an [...]
The Break Up by geertdesager I would love to take this scene as a starting point for an opendiscussion withthe world’s customers. open discussion with the customers of the world. The consumer has changed and yet, possibly not the advertisers. At agencies [...]
At 220 volts and with great joy, creative and graphic directors from ASCAP’s partner agencies chose 17 pairs to participate in the Young Lions for two tickets to Cannes and the opportunity to compete there. They carried out the task of choosing [...]
Yesterday, the 17 pairs that will compete to represent Costa Rica in the Young Lions Competition in Print, at the next Cannes Festival, were chosen. In a session with creatives from ASCAP agencies, gathered at Garnier BBDO, and with the prosecution as [...]
We live in an environment where the importance of something is often measured by the degree of urgency with which it has to be addressed. That’s why a visit to a Festival of the magnitude of the Ojo is like receiving one [...]
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant [...]
