I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I am very happy to receive the news of silver medals for Garnier BBDO and JWT Costa Rica at the Fiap, which brings the total to three statuettes for Costa Rica, adding the Bronze confirmed yesterday for Tribu in radio. That said, [...]
Graphic designers, associate creative directors, account directors, account executives, we are looking for more people to join Tribu. Some of the new members of Tribu will be the 100th in this company that grows and advances hand in hand with trust in [...]
Today the first prizes at FIAP 2008 were announced, and we were delighted to receive a Bronze award for the Piolin version in Radio for Protecto, from our client Grupo Kativo. To all the team at Tribu, cheers! These are the credits [...]
The way some business people use their time has nothing to do with a watch. Maybe because “business as usual” isn’t what it used to be. And maybe because the best way to use that time is simply outside of business. And [...]
I identify with the idea proposed by Jim Eldredge in Wild at Heart, who argues that both God has a wild heart and we are created in his likeness. He bases his proposal on the spectacular reflection we can take of his [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
