All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
(By Valentina Vescovi, adlatina.com staff). The global CEO of Saatchi Saatchi, Kevin Roberts, spoke yesterday -at a press conference held at Del Campo Nazca SS- about the plans of his network and the purpose of his visit to Buenos Aires. He told [...]
From ASCAP, the association of advertising agencies in Costa Rica, transforming processes are being developed today. These unify in a creative direction of projection, without a single agency giving up even for a breath in the fierce competition that characterizes us. In [...]
To participate in the Young Lions Cannes 2008, the pairs can be from two different agencies, from one university or another, professional or trainee, active in advertising or not, as long as they are between 18 and 28, at least one of [...]
Today appears published in La Nación the first ad of the Young Lions campaign in Costa Rica, creativity of Ogilvy. In the link www.nacion.com/cannes all the information. Spread the word, connect the dots, encourage your friends, participate. It’s a wonderful opportunity.
Here are the complete rules to participate in the Young Lions Competition of ASCAP and LA NACIÓN 2008. If you are between 18 and 28, this is an opportunity of a lifetime. Rules The YOUNG LIONS Competition belongs to the Cannes Lions [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
