. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. Encapsulated in this [...]
There is a lot of talk, conversation and advice on how to win a Lion at Cannes. No wonder, because there is more chance of being struck by lightning than winning a Grand Prix. It’s that difficult! From a company’s perspective, there [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
If you master Flash, program, know Java, CQ5 or HTML5, if you have the conditions, experience, English and geek quality in all its dimension, we are looking for you at Bosz Digital. This coming Saturday, from 10 AM to 2 PM, we [...]
Since I was a child my family connected me with God. During the first 8 years of my life I was always taken to the Methodist church, and from there I have carried with me bases, values and messages that have accompanied [...]
Press Release. San José, January 16, 2011. Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa. Walmart’s decision is effective immediately, and was confirmed to [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
I have not been able to decide. I am fascinated by the first light of day and I love the sky when the sun goes down. Which one do you like the most? Which is your most memorable sunrise? And which sunset? [...]
