2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
TRIBU / Saatchi Saatchi won a gold, two silvers and a bronze in the Caribbean, to start 2008 very well in their legitimate quest to be creative winners at festivals as well. For many years we have won as a company and [...]
And Ogilvy Costa Rica the most awarded agency. Brutal! That’s how LatinSpots reads today about the results in the Caribbean 2008, so we’ve started the year off on the right foot and in the right direction, and we’ll have plenty of reason [...]
I highly recommend this book published by Lawrence Harrison and Samuel Huntington, as it helps to understand the reasons why there are countries prone to development, while many of us live in others prone to underdevelopment. Unfortunately for us Latin Americans, we [...]
Yesterday, agencies in the region turned to the lists of Finalists published on the Caribbean site, https://www.festivalcaribe.com/home.asp, to find a significant number of entries from Costa Rica on the short list in the different categories. It seemed to me that Ogilvy Costa [...]
Since we started the movement we had a model. Now, if for a moment we thought that it was our plan, today it is clear that it is not, because it is His plan. The Openhouse is an adoption, adaptation and creation [...]
Coca-Cola has a lot to say, and therefore, we should all listen. Say no more. It’s here for everyone.
David Droga will soon be in Costa Rica for FID, where we anticipate he will tell his story. One that has everything to do with Cannes. Here is a video in the direction of the most important creative festival in the world.
Last night an important group of the country’s businessmen arrived at Tribu for a meeting with José María Figueres, which resulted in a dynamic typical of what today has come to be called a ” conversatorio”. In this private, though not secret, [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
