I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
The duo formed by Josafat Padilla and Humberto Ling has been declared the winning couple of the Young Lions 2008, so they must be packing their bags to go to Cannes to represent Costa Rica in the Print Competition of the main [...]
Today around 80 MBA candidates arrive at Tribu, less than 24 hours away from finishing their studies at INCAE. And from now on, a heartfelt WELCOME! It will be an open-hearted, inspiring meeting of all of us at Tribu for all of [...]
This Saturday, storytellers from all over the world will share their films for 4 hours straight. It will be unforgettable, transcendent, without equal. Pangea Day, May 10.
