I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
I long for a cave or a monastery, without wifi or 3G. I am provoked by the mountains in the Himalayas without signal and the villages outside the cyber cafe. Few places in the world are left like the shower, without screens, [...]
After several years of Cannes, Ojos, Fiaps, Clios and so much more in the world of advertising awards, SXSW Interactive has turned out to be a surprise of unimaginable proportions. More than 30,000 people attend Austin, and among them in 2011: Paula [...]
Some time ago I read that the key to life is happiness, and that the key to happiness is simplicity, or something similar. Although incomplete and questionable, the phrase points to a refreshing, clear and powerful word: simple. For this reason, the [...]
With the SXSW Interactive festival just a few days away, I’m packing my bags for a new and intense experience. Check out what we’re going for: five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking [...]
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. [...]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
