2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
I’m conflicted, as I’m not sure if I was fascinated by the chair or the video. By the end of this beautiful animation, it’s hard to escape and not be hooked on this new design by Ronan Erwan Bouroullec. Vitra once again [...]
If you are 18 to 28 years old and have the necessary credentials to advance, I invite you to participate in the Young Lions both in print and film. In the interview on Channel 7, Lilli González represented Ascap.
The country’s advertising agencies have entered more pieces in Cannes than ever before, and for this reason, I am excited to share today’s information regarding the data issued by Cannes Lions. JWT and DDB are the agencies that have completed the most [...]
We present the three new versions for Salat, already entered in Cannes, in addition to the Hospital and Postman versions that won in Pregonero and Volcán. These three new pieces, developed by the same creative team at Tribu Saatchi Saatchi, complete a [...]
At the 6th hour, darkness came over the whole land, until the 9th hour. Don’t miss THE FINAL HOURS, a message in English by Andy Stanley, especially relevant in these days of Semana Sana and even more for the rest of life. [...]
My body takes me from a to b, although the route is in my mind. I love running. And even more so in company.
