2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
At this time of the year, more than a few of us are looking forward to the end of the year. We are already craving the idea of closing one more cycle and taking time at the beach, the volcano or at [...]
It’s a great move by Google and it’s called Blackle. By using a black Google search screen, the energy savings can be significant. For this reason, I recommend using the black version of Google.
We finished the second round, and as I enjoyed last year, judging for the Ojo de Iberoamérica has been a pleasure. First, because of the organization and gift of everyone at the festival, and second, because of the quality and creative level [...]
Less is more.
Talking about a retail account is indivisibly talking about a focus on women. Whether your business is a store, a hardware store, a car dealership, your custard in the refrigerator at the supermarket, your products on the shelf at the grocery store [...]
At Tribu we are looking for Account Executives with proven experience in marketing and/or advertising, as well as full time Account Managers. Do not hesitate to contact Diego Garcia, General Manager, diego.garcia@tribu.co.cr or me.
