2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
Leo Burnett Australia ignited everyone’s imagination with an idea that makes us smile, excites us and makes us contagious. The presentation of Leo and its Contagious division has just finished, an extraordinary seminar, superior to any other seen during the week. And [...]
In turn, Saatchi Saatchi’s global network managed to sneak in as the third most awarded network at Cannes 2007. Undoubtedly, another great year for the creative organization headed by Bob Isherwood, as well as for Tony Granger in New York, which in [...]
This is an award at Cannes that we all applaud, because it presents the false advertising evolution of feminine beauty and the reason why it is totally misrepresented. A thunderous applause for Dove and Ogilvy Canada. Standing ovation, with millions of hits [...]
With this Lion I immediately connected with Jay Gallegos and his entire team at Mesoamerica Energy, neighbors on the second floor of our building. To all who have made the wind a hero, cheers! Epuron commercial in Germany, which reiterates what Al [...]
