2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
In ASCAP we have decided to invest again in the creative development of our country’s talent, and for this reason, we have hired the Escuela Superior de Creativos Publicitarios, known for years as La Escuelita. June 25 to 28, at the Uveritas [...]
What we do in life… echoes in eternity. And if so… what are you doing with your life? what with mine? what are we doing with our lives? We didn’t get to be gladiators in a Roman arena. Nor Japanese invading American [...]
Pancho Terán, General Creative Director of TRIBU / Nazca Saatchi Saatchi, (very serious in this photo!) is a member of the jury for the New York Festival, and for this reason, we have seen him focused on his mission, which at the [...]
