All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
First I admired and bought his design, and then I discovered the character behind it: Philippe Starck, the most prolific and world famous designer alive today. Then I learned about the hotels he has designed, bought his books and read his ideas. [...]
Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
At the celebration of 100 years of his birth, David Ogilvy was remembered as saying that advertising is a force for good. He assured that it was about much more than sales and proposed to make a better world with it. In [...]
In these days of intense global creative competition on the Cannes Lions stage, it is impressive to know the level that is achieved in the world. For this reason, when we see the Lions winners in press, it is revealing to know [...]
Cannes, 23 June 2011 – The winners of the Press, Design and Cyber Lions categories have been announced and awarded at the third Awards Ceremony of the Cannes Lions Festival week which took place last night. This year the Design Lions attracted [...]
With the enormous and deep satisfaction you feel when you achieve a dream in life, today I share with you an incredible joy experienced by all the people at Tribu DDB, our friends, family, clients and business partners: we won our first [...]
Media, Outdoor and Radio Winners Cannes, 22 June 2011 – Cannes Lions International Festival of Creativity held the second of four awards ceremonies last night to honour the Media, Outdoor and Radio Lions winners. The Media Lions category, which saw a 34% [...]
