2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
Shortly after entering Methodist College in fifth grade, I don’t remember if it was that year or later, a high school student published his poems. I remember my surprise at his talent, and particularly his extraordinary wit with one in particular, which [...]
In a matter of a few days we will reach over 4,000 people who would have made a click on Facebook that is extremely meaningful to us at Tribu DDB. This is an important segment self-defined by a LIKE that represents a [...]
Tribu DDB is a competitive sailboat sailing the seas of life. It is driven and enjoyed by dozens of crew members who are passionate about their vision, as it is in the direction of our own personal dreams and aspirations. More than [...]
Saturday morning I hung up the lions and we went for a walk. Here are some pictures of the surroundings of Cannes and with them, several additional reasons to go to the Festival. The images speak for themselves of corners and places [...]
A few days ago I had the opportunity to see our 9 young people up close in Cannes, and I can’t express enough the emotion that living with them has left me, even if it was just for a few moments. Their [...]
We will be in Antigua for the next Creative Festival organized by Ugap, the Guatemalan Union of advertising agencies. We are going with the intention of enjoying Guatemala, which is a wonderful country, its jade jewel that is the incomparable Antigua, as [...]
