2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
There are days when everything looks dark and depressing, even though everything around you is bright, inspiring and exciting. We often allow feelings to randomly capture us, without discovering the incalculable power in us to choose them. I’ve heard this phrase: “Pain [...]
This week the Cannes Lions festival awarded the founder of Facebook as Media Person of the Year. They fell short: it should have been Media Person of the Century. At only 26 years of age, today he is the founder of a [...]
After Tuesday night, when Cannes held its open-air party on the beach in front of the Carlton, yesterday I woke up with a severe sore throat that warned me of the inevitable: a cold is coming. I spent Wednesday well affected and [...]
Let’s look at it this way. In a year in which we repeated agency of the year in the Volcano, with lava, fire, ashes and fumaroles included, to then sail the Caribbean alone in a speedboat and bring us more statuettes than [...]
This year Cannes is not over yet and it is already impossible for me not to think about the next one. After five festivals, it is becoming clearer to me every day the cyclicality, the turn of life, the 365 days, the [...]
Mobile adoption is happening in a thousand ways, but there doesn’t seem to be a clear path, so there is a global obsession to take advantage of it. The context and location of mobile makes people use it more than a computer. [...]
