I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Your signature counts for more than you think. This message from Aminesty International is a wonderfully inspiring reminder. In our countries we are not used to it, so we should learn. Public and massively signed petitions could speed up the expansion and [...]
11:36 AM. A few minutes ago we saw Martin Lel win the Ing New York City Marathon in 2:09, followed by more than 35,000 runners, including our beloved, admired and brave Joaquín Brenes. He clocked 52 minutes for the 10 Kms and [...]
Throughout the last few years we have enjoyed Sprite’s line of communication in its approach to the region’s youth. Today, Sunday is perhaps a good day to let us entertain ourselves and enjoy their most recent pieces. It’s a wonder when an [...]
Madre presented us with this idea exploited to the fullest. It’s a perfectly well-told story, masterful audio and a special effects solution that manages to engage, entertain and connect with the Mortgage Bank. They are the kind of productions that intimidate and [...]
For centuries we have wanted to avoid the unionism proposed by Guatemala, Honduras and El Salvador. We have been won over by the egocentric nationalism of the isolated and boastful Tico in the cool breeze of his Central Valley. For a lifetime [...]
There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, [...]
With just days to go before we meet at Volcan in Costa Rica, the country’s premier advertising festival, I’m impressed by news such as Vega Olmos being hired by JWT and Bob Isherwood reinventing himself outside of Saatchi Saatchi. The world is [...]
Last week we received confirmation: Costa Rica will be able to send two creative duos to compete in Film and Print next year, so we at ASCAP are jumping for joy at this sensational opportunity, which is undoubtedly a response to the [...]
